Automated Linguistic Personalization of Targeted Marketing Messages Mining User-Generated Text on Social Media
Automated Linguistic Personalization of Targeted Marketing Messages Mining User-Generated Text on Social Media
Rishiraj Saha Roy,Aishwarya Padmakumar,Gunaseger Jeganathan,P. Kumaraguru
2015 · DOI: 10.1007/978-3-319-18117-2_16
Conference on Intelligent Text Processing and Computational Linguistics · 13 Citations
TLDR
This research takes the first steps towards automating message personalization by algorithmically inserting adjectives and adverbs that have been found to evoke positive sentiment in specific audience segments, into basic versions of ad messages.