Augmented Reality in Retail and Its Impact on Sales
Augmented Reality in Retail and Its Impact on Sales
Yong-Chin Tan,Sandeep R. Chandukala,S. Reddy
2021 · DOI: 10.1177/0022242921995449
249 Citations
TLDR
The rise of Augmented Reality (AR) technology presents marketers with promising opportunities to engage customers and transform their brand experience, according to a report by 451 Research.
Abstract
The rise of Augmented Reality (AR) technology presents marketers with promising opportunities to engage customers and transform their brand experience. While firms are keen to invest in AR, researc...