Augmented reality in retail: A trade-off between user's control of access to personal information and augmentation quality
Augmented reality in retail: A trade-off between user's control of access to personal information and augmentation quality
Atieh Poushneh
2018 · DOI: 10.1016/J.JRETCONSER.2017.12.010
230 Citations
TLDR
Results indicated that individuals pay attention to both the privacy of their personal information as well as augmentation quality, and the ability to control access to personal information significantly affects user satisfaction.