Asymmetric Reference Price Effects and Dynamic Pricing Policies
Asymmetric Reference Price Effects and Dynamic Pricing Policies
P. Kopalle,A. Rao,João L. Assunção
1996 · DOI: 10.1287/MKSC.15.1.60
323 Citations
Asymmetric Reference Price Effects and Dynamic Pricing Policies
P. Kopalle,A. Rao,João L. Assunção