Artificial Intelligence in Halal Business: An Analysis of Muslim Consumer Trust and Ethical Concerns

 The rapid development of Artificial Intelligence (AI) has significantly transformed modern business practices, including the halal industry, through the implementation of AI-generated products, automated customer services, digital halal verification systems, and personalized marketing strategies. Alongside the increasing digitalization of halal business, consumer trust has become a crucial factor influencing the acceptance of AI-generated halal products among Muslim consumers. This study aims to analyze Muslim consumer trust toward AI-generated products in halal business by examining the influence of halal assurance, AI transparency, perceived risk, religiosity, and ethical considerations on consumer acceptance. The study employs a quantitative research approach using survey questionnaires distributed to Muslim consumers who are familiar with halal products and AI-based services. Data were analyzed using descriptive statistics, regression analysis, and Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that Muslim consumers generally demonstrate moderate to high trust toward AI-generated halal products when halal certification, transparency, and ethical accountability are clearly maintained. Halal assurance and AI transparency positively influence consumer trust, while perceived risk negatively affects acceptance. Religiosity was also found to significantly shape consumer evaluations of AI-generated products based on Islamic ethical principles. The study concludes that AI technology can be accepted within halal business environments if its implementation remains aligned with Islamic values, halal compliance, transparency, and responsible human supervision. Therefore, ethical AI governance and clear halal verification systems are essential in strengthening Muslim consumer trust toward AI-generated halal products and services.