Artificial intelligence-based predictions of movie audiences on opening Saturday
Artificial intelligence-based predictions of movie audiences on opening Saturday
Yongdae An,Jinwon An,Sungzoon Cho
2021 · DOI: 10.1016/j.ijforecast.2020.05.005
International Journal of Forecasting · 19 Citations
TLDR
This study proposes a model that predicts audience numbers on the opening Saturday using market research data obtained through online and offline surveys to help distributors develop better marketing strategies.