ARTIFICIAL INTELLIGENCE AND WORKPLACE BEHAVIOUR: A STUDY OF ITS SELECTIVE IMPACT ON EMPLOYEE OUTCOMES AND THE ROLE OF ORGANIZATIONAL CULTURE

This study examines the impact of Artificial Intelligence (AI) adoption on workplace behaviour and employee outcomes, with a particular focus on the influencing role of organizational culture. Guided by a positivist philosophy and a deductive approach, the research employs a quantitative methodology using a survey strategy and cross-sectional design. Data were collected through structured questionnaires and analyzed using descriptive statistics, correlation, regression, and t-tests. The findings reveal that AI adoption has a statistically significant but uneven impact on workplace dynamics. Correlation analysis indicates strong relationships between AI and workplace behaviour, supporting H1 . However, regression results show that only job satisfaction and work quality significantly influence employee outcomes, leading to partial acceptance of H2 and H3 . Additionally, neutral perceptions identified in the analysis highlight a gap between objective impact and employee experience. The study aligns with existing literature by demonstrating that AI operates as a socio-technical process, where outcomes depend on both technological integration and organizational context. Organizational culture emerges as a critical factor influencing employee adaptation, suggesting its influencing role in the relationship between AI and outcomes. Overall, the research contributes to understanding the selective impact of AI and emphasizes the need for organizations to integrate technological adoption with supportive cultural practices to achieve meaningful improvements in employee outcomes.