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Antecedents of Technology-Based Self-Service Acceptance: A Proposed Model

Pejvak Oghazi,R. Mostaghel,Magnus Hultman,V. Parida

2012 · DOI: 10.1080/15332969.2012.689937
44 Citations

TLDR

A model assessing the antecedents of customers' acceptance of TBSS facilities by merging the technology acceptance model (TAM) with self-service attributes shows that intention to use TBSs facilities is an ultimate function of Customers' perceived usefulness of the self- service technology, their attitude towards using it, and their perceived enjoyment of using it.