Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior
Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior
E. Wallace,Isabel Buil
2023 · DOI: 10.1016/j.jbusres.2022.113549
Journal of business research · 68 Citations