Analyzing the Transformation of Journalism Practices Driven by the Rise of Social Media Platforms

The rise of social media has radically changed media behavior and transformed how information is produced, distributed and consumed. The challenge facing modern journalists is balancing the benefits of real-time reporting and user engagement with the challenges of misinformation, algorithmic control and click-driven content pressures. The aim of this study is to examine the impact of social media on political reporting, investigative journalism, and public trust in the media in general. Through a case study and analysis of the use of algorithms and AI in the media, the paper highlights the opportunities and risks posed by the growing influence of social media. The results show that although social media provides new tools for use and democratizes information sharing, it also fosters misinformation, decreased media credibility, and ethical dilemmas with information a concerns about their involvement also arise. Ultimately, the findings highlight the need for the media to adapt to this digital transformation and support its vital role as a provider of accurate and ethically relevant information in society.