Analytics in the era of big data: The digital transformations and value creation in industrial marketing
Analytics in the era of big data: The digital transformations and value creation in industrial marketing
W. Wang,Yichuan Wang
2020 · DOI: 10.1016/j.indmarman.2020.01.005
86 Citations
TLDR
This paper investigates the digital transformation enabled by big data analytics in the industrial markets and provides a conceptual framework and solicits research articles that provide insights into various industrial contexts of this topic.