ANALYSIS PENGARUH CITRA MEREK, STRATEGI PROMOSI, ATRIBUT PRODUK, HARGA TERHADAP MINAT BERKUNJUNG SERTA PENGARUHNYA TERHADAP MINAT BELI (Studi Empiris pada Pameran Computer di Javamall Semarang)
ANALYSIS PENGARUH CITRA MEREK, STRATEGI PROMOSI, ATRIBUT PRODUK, HARGA TERHADAP MINAT BERKUNJUNG SERTA PENGARUHNYA TERHADAP MINAT BELI (Studi Empiris pada Pameran Computer di Javamall Semarang)
Eko Priyono,Andi Tri Haryono,M. M. Minarsih
2016
3 Citations
TLDR
The authors are interested to analyze the influence of brand image, promotion strategies, product attributes and price to interest people visiting and buying interest in computer exhibitions in Java Mall Semarang.