Analysis of Online Advertising Strategies of Small and Micro Enterprises in the Era of Big Data

: With the continuous development of information technology, the Internet facilitates our life, and also brings opportunities and challenges to the growth of small and micro enterprises. More and more small and micro enterprises use audio, video and other multimedia technologies to spread information. With the constant change of the public aesthetic, how to achieve better advertising effect in numerous online advertising will be the challenge and opportunity faced by enterprises. In the era of big data, online advertising can better improve the visibility, influence and reputation of enterprises and brands. This paper will use the theoretical knowledge of online advertising to analyze the development status and problems of small and micro enterprises, and put forward corresponding countermeasures, hoping to provide reference for online advertising strategies of small and micro enterprises.