Analysis of Occupational Anxiety and Countermeasures of Radio and Television Presenters in China

Background and Aims: In the context of media transformation and digital disruption, Chinese radio and television presenters are increasingly experiencing occupational anxiety. This study aims to systematically investigate the sources, manifestations, and impacts of such anxiety, and to propose practical countermeasures for personal development, organizational management, and industry sustainability. The study explores the psychological challenges faced by Chinese radio and television presenters amid media convergence. It examines how changing work environments, evolving audience expectations, and technological innovations affect presenters’ mental health, professional identity, and career prospects.

Methodology: A hybrid research design combining quantitative and qualitative methods was employed. Over 500 presenters participated in a questionnaire survey, supplemented by 30 in-depth interviews and field observations at 10 media organizations. Data were analyzed using descriptive statistics and thematic content analysis.

Results: Findings reveal that more than 70% of presenters experience a decline in professional identity, with local television hosts showing 35% higher anxiety levels than their national counterparts. Major stressors include personal finances, occupational uncertainty, and increasing responsibilities. Occupational anxiety manifests in emotional distress, performance issues, and career stagnation.

Findings: The study identifies a multidimensional mechanism driving occupational anxiety, involving external stressors (e.g., media disruption, audience shifts), internal factors (e.g., self-doubt, identity crisis), and systemic issues (e.g., outdated evaluation systems). A tiered support model is proposed, addressing individual resilience, organizational reform, and societal recognition.

Conclusion: To mitigate occupational anxiety and promote sustainable development in the media sector, the study proposes targeted interventions: mindfulness training and skill enhancement for individuals, lifecycle career planning and mental health systems for organizations, and stronger policy support and public awareness at the societal level.