Analysing the effects of brand authenticity on consumer trust and loyalty in Punjab's FMCG sector
Analysing the effects of brand authenticity on consumer trust and loyalty in Punjab's FMCG sector
Dr. Ajit Kaur
2024 · DOI: 10.33545/26633329.2024.v6.i1a.154
International journal of research in marketing management and sales · 1 Citations