Analysing the effect of offline media on online conversion actions
Analysing the effect of offline media on online conversion actions
D. Nibbering,Flavius Frasincar,Damir Vandic
2017 · DOI: 10.1504/IJWET.2017.086450
International Journal of Web Engineering and Technology · 0 Citations
TLDR
The results show that offline commercials positively influence the online marketing campaign, and that general-purpose TV channels have a higher impact on the number of conversion actions than specialised TV channels.