ANALISIS PENGARUH KESADARAN MEREK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU PRABAYAR XL DI KALANGAN MAHASISWA (Studi pada Mahasiswa Universitas Diponegoro)

Based on this research, brand awareness, price, and promotion has a positive influence to costumer buying decision for the XL prepaid telecommunication service in the students of Diponegoro University.