ANALISIS PENGARUH HARGA, KUALITASPRODUK, PROMOSI, DAN KELOMPOK ACUANTERHADAP PENGAMBILAN KEPUTUSANPEMBELIAN HANDPHONE ANDROID( Pada Mahasiswa Manajemen FEB UNDIP Semarang )

The purpose of this study was to determine the effect of product quality, price, promotion and reference group on purchasing decisions through the questionnaire method using purposive sampling technique against 80 respondents who use android phones.