ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH, KUALITAS PELAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS E-COMMERCE(Studi pada Zalora Indonesia di Semarang)
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH, KUALITAS PELAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS E-COMMERCE(Studi pada Zalora Indonesia di Semarang)
U. Faruq,S. Santoso
2018
0 Citations
TLDR
The results showed that there is a positive and significant relationship between e-WOM on purchasing decisions, and the existence of apositive andsignificant relationship between quality of service to purchase decisions and brand image of purchase decision.