Analisis Keputusan Pembelian Pakaian UNIQLO di Gandaria City, Jakarta Selatan
Analisis Keputusan Pembelian Pakaian UNIQLO di Gandaria City, Jakarta Selatan
Paramita Paramita,Hariyanto Ridwan,Heni Nastiti
2020
2 Citations
TLDR
The result of this study indicate that product innovation has a significant influence on purchase decision, brand image has aificant influence on sale decision, and price has asignificant influence on Purchase decision.