An IS-Perspective on Omni-channel Management: Development of a Conceptual Framework to Determine the Impacts of Touchpoint Digitalization on Retail Business Processes
An IS-Perspective on Omni-channel Management: Development of a Conceptual Framework to Determine the Impacts of Touchpoint Digitalization on Retail Business Processes
Benjamin Barann
2018 · DBLP: conf/ecis/Barann18
European Conference on Information Systems · 8 Citations
TLDR
A guiding conceptual framework is developed as a basis for the research design and guides the ongoing research efforts to determine the impacts of customer touchpoint digitalization on retail business processes.