An ambidextrous perspective on business intelligence and analytics support in decision processes: Insights from a multiple case study
An ambidextrous perspective on business intelligence and analytics support in decision processes: Insights from a multiple case study
Martin Kowalczyk,P. Buxmann
2015 · DOI: 10.1016/j.dss.2015.08.010
Decision Support Systems · 70 Citations
TLDR
A theory of ambidexterity is proposed as a theoretical lens to investigate data-centric decision support in BI&A, which explains how such ambideXterity can be facilitated and how it affects decision outcomes.