"Alexa is my new BFF": Social Roles, User Satisfaction, and Personification of the Amazon Echo
"Alexa is my new BFF": Social Roles, User Satisfaction, and Personification of the Amazon Echo
Amanda Purington,Jessie G. Taft,2 Authors,S. Taylor
2017 · DOI: 10.1145/3027063.3053246
491 Citations
TLDR
Results indicate marked variance in how people refer to the device, with over half using the personified name Alexa but most referencing the device with object pronouns, and personification predicts user satisfaction with the Echo.