AIS Electronic Library (AISeL) AIS Electronic Library (AISeL)
AIS Electronic Library (AISeL) AIS Electronic Library (AISeL)
Omnichannel Transiton,A. Review,Anita Mirijamdotter
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TLDR
How the omnichannel concept is used is illuminated and a model for outlining the transition from single channel to omnichannel is proposed to illuminate how the omnichannel concept is used.