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AI-enabled individual entrepreneurship theory: redefining scale, capability, and sustainability in the digital age

V. R. R. Ganuthula

2025 · DOI: 10.1186/s13731-025-00521-9
Journal of Innovation and Entrepreneurship · 10 Citations

TLDR

Empirical evidence supports AIET’s claim that individuals can compete with larger firms, and the model guides AI-oriented entrepreneurship, emphasizing sustainable, scalable ventures that redefine traditional organizational advantages.