AI-Driven Retail Export Strategy for GI-Tagged Kolhapuri Chappals under the ODOP Initiative
AI-Driven Retail Export Strategy for GI-Tagged Kolhapuri Chappals under the ODOP Initiative
Syed Yunus Abbas
TLDR
The paper examines the growing domestic and international demand for handcrafted ethnic footwear and explores how Kolhapuri Chappals can be positioned successfully in global markets through retail export strategies, branding, and digital commerce.
Abstract
This study focuses on the retail export potential of Kolhapuri Chappals, a traditional GI-tagged leather footwear product from Kolhapur district, Maharashtra, under the Government of India’s One District One Product (ODOP) initiative. The paper examines the growing domestic and international demand for handcrafted ethnic footwear and explores how Kolhapuri Chappals can be positioned successfully in global markets through retail export strategies, branding, and digital commerce.