Agricultural Tourism and Rural Development in India - Challenges and Possibilities

ABSTARCT

India is predominantly an agricultural country. It is not only an occupation; it is a mode of life which for centuries has shaped the thoughts and outlook of millions of people. Agri-tourism is basically where agriculture and tourism intersect, as farms and ranches invite the public onto their property to experience the out of doors, the leisure pace, and the healthy and nutritious produce that is only possible when it is fresh picked at the peak of perfection. Agri-tourism, one of the fastest growing segments of the travel industry, offers a huge variety of entertainment, education, relaxation, outdoor adventures, shopping and dining experiences.

KEYWORDS: Agri-tourism, Rural Development and Sustainability.