Advertising through Internet: A rising and viable channel of Marketing

Internet Advertising is the most visible component of Internet Marketing. It is a form of advertising through Internet. It is a link between the customer and the Marketing function of an Organization. In recent time, Internet Advertising has become very popular among marketers and consumers. It has an edge over traditional advertising as it overcomes the shortcomings of traditional Marketing by providing expensive and sophisticated tools for advertising. It is advantageous to consumers and benefits them by ease and convenience. The reasons behind the growth of Internet Advertising are increased broadband availability, rising online penetration and the development of Internet and its associate technologies. The study is an attempt to find the advantages of Internet Advertising as compared to Advertising in Traditional media.