Active
vs. Passive Hate! How Experience and Social Influence Affect Brand Hate
Active
vs. Passive Hate! How Experience and Social Influence Affect Brand HateThi Van Trang Tran,Cong Duc Tran,2 Authors,Thi Tuyet Nhung Le
2026 · DOI: 10.1080/08911762.2026.2633598
Journal of Global Marketing · 1 Citations