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Achieving Rigor in Qualitative Analysis: The Role of Active Categorization in Theory Building

S. Grodal,Michel Anteby,Audrey L. Holm

2020 · DOI: 10.5465/amr.2018.0482
Social Science Research Network · 442 Citations

Abstract

Scholars have long debated how rigor can be achieved in qualitative analysis. To answer this question, we need to better understand how theory is generated from data. Qualitative analysis is, at it...