A TAM Approach of Studying the Factors in Social Media and Consumer Purchase Intention in Hong Kong
A TAM Approach of Studying the Factors in Social Media and Consumer Purchase Intention in Hong Kong
A. Wong
2018 · DOI: 10.9734/JEMT/2018/44080
Journal of Economics Management and Trade · 17 Citations
Abstract
In order to do all these commercial activities in an effective and efficient way, using the online social media platform is a suitable choice. This research studies that perceived risk, perceived usefulness, trust