A Systematic Review on Search Engine Advertising
A Systematic Review on Search Engine Advertising
Hamed Jafarzadeh,A. Aurum,John G. D'Ambra,A. Ghapanchi
2015 · DOI: 10.17705/1PAIS.07301
Pacific Asia Journal of the Association for Information Systems · 11 Citations
TLDR
This study has identified the historical development of SEA literature, predominant journals in the publication of SEA research, active reference disciplines as well as the main researchers in the field of SEA.