A Study on the Current Situation and Enhancement Strategies of Informal Learning Motivation of College Students Based on Online Learning

The rapid advancement of internet technology and its extensive integration into education have empowered learners to participate in diverse learning activities anytime and anywhere through online platforms. This integration has progressively blurred the lines between formal and informal learning. Unlike the structured oversight of formal learning, informal learning demands greater self-discipline from learners. Motivating students to spontaneously and actively engage in learning and achieve substantial results has become a significant concern. This study adopts the literature research method, interview analysis method, and questionnaire survey method to explore the current situation and differences in learners' motivation for online informal learning. The research involved 132 college students with experiences in online informal learning. The study results reveal that the overall performance of college students' motivation in informal learning is moderate. Specifically, interpersonal development, career growth, social responsibility, and cognitive interest demonstrated moderate levels, whereas external advice and escape from routine motivation levels were relatively low.Drawing insights from detailed research data and interviews, and considering both internal and external motivation, this study proposes a series of practical learning strategies to enhance the motivation level in online learning among college students.