A STUDY ON REDEFINING TRADITIONAL WAYS OF MARKETING OF LIFE INSURANCE POLICY IN CURRENT DIGITAL ERA

This paper examines the role of Information Communication and Technology (ICT) in Insurance Marketing and Services in South Central Zone of LIC. This research seeks to understand the new developments in the area of Insurance. This chapter presents the Need for the Study, Objectives of the Study, Statement of the Problem, Research Questions, Hypotheses, Methodology and Limitations of the Study. Information and Communication Technology (ICT) has always played a pivotal role in the growth and development of societies worldwide. As the restrictions of time and space become less relevant, new connections are being electronically forged and the concept of a 'global village' or 'networked community' is becoming a significant influence in learning design. KEYWORDS: Information and Communication Technology, entrepreneurs, corporate sector, investors,