A Study of Transmedia Storytelling in the Mascot Horror Game Genre

This study aims to define the ‘mascot horror’ genre, which has recently gained a lot of popularity among players

in the horror game market, as an alternative genre and analyze its use of transmedia storytelling. Mascot horror is a

game genre that transforms familiar mascot characters into objects of horror to induce psychological discomfort and

fear in players, and we found the possibility of realizing sustainable transmedia storytelling in its characteristics.

Transmedia storytelling is more than just telling a narrative, it is a way to expand the world and characters through

various mediums and engage fans. In particular, mascot horror games have been utilizing original worlds and characters

in various media such as games, movies, music, and other secondary creation to expand their content and engage fans.

This study analyzes the worldview, characters, etc. of the mascot horror genre to argue that its genre characteristics

can contribute to strengthening the sustainability of game content, and to study the ways in which they are utilized.

In addition, we will examine the limitations and problems of the mascot horror genre as experienced by players. By

doing so, we hope to establish the mascot horror genre as a subcategory of horror games and identify its potential to

expand into transmedia content.