A social commerce investigation of the role of trust in a social networking site on purchase intentions
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Nick Hajli,Julian M. Sims,A. H. Zadeh,M. Richard
2017 · DOI: 10.1016/J.JBUSRES.2016.10.004
605 Citations
TLDR
This article investigates the relationship between trust in social commerce and purchase intentions and describes a mechanism to explain this relationship, and proposes a main and two alternative models by drawing on three concepts: social commerce information seeking, familiarity with the platform, and social presence.