A shap-enhanced PCA-DBSCAN framework for interpretable retail customer segmentation and strategic insight
A shap-enhanced PCA-DBSCAN framework for interpretable retail customer segmentation and strategic insight
M. Sucharitha,J. Kumar,2 Authors,M. Basha
2025 · DOI: 10.1007/s13198-025-02983-2
0 Citations
TLDR
This study develops an end-to-end, highly interpretable segmentation pipeline encompassing advanced feature engineering, dimensionality reduction, exhaustive hyperparameter tuning, and robust validation to reveal stable, actionable customer groups in a large, real-world UK online-retail dataset.