A Review of Smart Hospitality and Technological Innovation: Digital Strategies for Sustainable Service Excellence

Digital transformation is revolutionizing the hospitality industry, enabling hotels to achieve sustainable service excellence through technology-driven operations. This chapter examines how Internet of Things (IoT), automation, and artificial intelligence (AI) are integrated into hotel operations to enhance efficiency, reduce resource consumption, and improve guest experiences. The study explores practical applications such as smart energy management, predictive maintenance, automated housekeeping, and AI-driven customer service, highlighting their contribution to environmental sustainability and operational cost reduction. Through analysis of scholarly literature and real-world case studies, the chapter demonstrates that technological innovation not only optimizes hotel operations but also aligns sustainability with service quality, fostering a culture of responsible management. Challenges related to data privacy, investment costs, and workforce adaptation are discussed, along with strategies to maximize digital returns and sustainability outcomes. The chapter provides a conceptual framework linking smart technologies, operational efficiency, and sustainable performance, illustrating pathways for hotels to achieve eco-efficient service delivery in the digital era.