A relational approach to digital racism: Toward a theoretical model

In recent decades, anti-immigrant, racist and nationalist attitudes have become increasingly mainstream, transforming public debates on immigration and immigrants in Europe and beyond. These attitudes and sentiments have been widely disseminated and amplified through digital communication, including commercial social media platforms. To better understand the relationship between racism and digital communication, it is necessary to move beyond media-centric explanations and simplified discussions of online hate speech and platform regulation. Therefore, this paper proposes a multi-theoretical approach to digital racism, i.e., racist content produced and circulated online. The paper presents an understanding of digital racism in relation to four perspectives: networked affect, nationalism, masculinity and conspiracy thinking. It takes a relational approach to these theoretical perspectives and discusses how they could be utilized to understand and analytically approach digital racism at the macro, meso and micro levels.