A meta-model of customer brand loyalty and its antecedents
A meta-model of customer brand loyalty and its antecedents
Kathleen Desveaud,Timo Mandler,M. Eisend
2024 · DOI: 10.1016/j.jbusres.2024.114589
Journal of business research · 23 Citations
A meta-model of customer brand loyalty and its antecedents
Kathleen Desveaud,Timo Mandler,M. Eisend