A HANDBOOK OF E-BUSINESS AND E-COMMERCE

This book is intended to define the nature and scope of e-business and e- commerce technologies, along with a brief history of their development and implementation. This Book introduces students to how e-business and e-commerce technology can be applied to enterprises. This topic examines organizational aspects of e-business implementation to reflect the likely nature of future challenges and opportunities. The purpose of this book is to teach readers how to use information and communication technology in business to compete in global markets, find new customers, and retain existing customers at minimal cost. After reading e-business and e-commerce books, readers will understand the basic definition and knowledge hierarchy of e-business, and will understand the relevant operational processes, marketing techniques, and technical issues of e-business systems. This book provides an overview of e-business and e-commerce and related topics. It covers many other topics in e-business, such as basic knowledge of e-business and related information technology, e-business models, e-payments, e-stock, supply chain management, etc. Additionally, for business use, this book also provides an understanding of business unbundling, an ontology of e-business models, and actual e-business implementation.