A Comprehensive Review of Advertisement Platforms

Abstract: With the breakneck pace of progress in today’s world, any self-sustaining business needs to ensure that they maximize their profits while also cutting down on losses, essentially described as optimization. For the same optimization in advertisements and marketing, various factors, vendors, and methods must be considered before making any significant business decisions. This paper primarily reviews Google AdWords and Meta Ads, two advertising services. Comprehensive reviews of all factors, including interest targeting an estimated reach of the advertisement to the target audience, are conducted while comparing the advantages and disadvantages of both platforms.