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A Comprehensive Review and Future Directions of AI in Customer Communication Management

Vamshi Mundla

2024 · DOI: 10.71097/ijsat.v15.i2.2159
International Journal for Sciences and Technology · 1 Citations

TLDR

A comprehensive review of recent advancements in AI for CCM, exploring system architectures, historical evolution, integration challenges, and emerging trends is presented.

Abstract

Artificial Intelligence (AI) has significantly transformed Customer Communication Management (CCM) by introducing automation, personalization, and omnichannel integration. In 2024, AI-powered solutions such as chatbots, virtual assistants, predic- tive analytics, and sentiment analysis are at the forefront of enhancing customer interactions. This paper presents a comprehensive review of recent advancements in AI for CCM, exploring system architectures, historical evolution, integration challenges, and emerging trends. Detailed colored block diagrams illustrate system components, and future research directions are discussed with an emphasis on ethical AI, data privacy, and real-time adaptive models.