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When Machines Stir Our Conscience – How Conversational Agents Trigger Negative Moral Emotions and the Use of the Macbeth Effect for Counteraction

Janek Mücksch,A. Brendel,Florian Siems

2026 · DOI: 10.1007/s12599-026-00993-3
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TLDR

Two experiments suggest that a humanlike CA can induce negative moral emotions, whereas traditional point-and-click interfaces cannot, and insights are provided into the perception of humanlike CAs in the context of user guidance.