Understanding Consumers' Motives for and Reflections upon Participation in a Brand-Initiated Product Challenge: The wool& 100 Day Dress Challenge
Understanding Consumers' Motives for and Reflections upon Participation in a Brand-Initiated Product Challenge: The wool& 100 Day Dress Challenge
Jennifer Paff,Sonali Diddi,2 Authors,M. Olivieri
2025 · DOI: 10.31274/itaa.18490
0 Citations
Abstract
. Limited research has examined voluntary simplicity/fashion minimalism practices as they relate to apparel