The portrayal of men and women in television advertisements: an updated review of 30 studies published since 2000.
The portrayal of men and women in television advertisements: an updated review of 30 studies published since 2000.
A. Furnham,Stephanie Paltzer
2010 · DOI: 10.1111/j.1467-9450.2009.00772.x
Scandinavian Journal of Psychology · 160 Citations
TLDR
30 studies in over 20 countries published between 2000 and 2008 of sex roles stereotyping in television commercials based on the McArthur and Resko (1975) content categories are considered.