The ethics of “smart” advertising and regulatory initiatives in the consumer intelligence industry
The ethics of “smart” advertising and regulatory initiatives in the consumer intelligence industry
Rachel L. Finn,Kush Wadhwa
2014 · DOI: 10.1108/INFO-12-2013-0059
21 Citations
TLDR
This article examines three regulatory initiatives – privacy-by-design considerations, the proposed General Data Protection Regulation of the EU and the US Do-Not-Track Online Act of 2013 – that have sought to address the privacy and data protection issues associated with these practices.