The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic
Prawannarat Brewer,Angela G. Sebby
2021 · DOI: 10.1016/j.ijhm.2020.102777
International Journal of Hospitality Management · 210 Citations
TLDR
This study discovered the indirect effects of the menu’s visual appeal and informativeness, and the perception of COVID-19 risks on consumer purchase intentions, which could assist restaurants in adapting to remaining competitive, even post CO VID-19.
Cited Papers
Citing Papers
