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The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic

Prawannarat Brewer,Angela G. Sebby

2021 · DOI: 10.1016/j.ijhm.2020.102777
International Journal of Hospitality Management · 210 Citations

TLDR

This study discovered the indirect effects of the menu’s visual appeal and informativeness, and the perception of COVID-19 risks on consumer purchase intentions, which could assist restaurants in adapting to remaining competitive, even post CO VID-19.

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