The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study
The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study
Ying-Feng Kuo,Fei Chen
2023 · DOI: 10.1016/j.jretconser.2023.103446
Journal of Retailing and Consumer Services · 28 Citations