The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control
The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control
Jeongbin Whang,Ji Hee Song,Boreum Choi,Jong-Ho Lee
2021 · DOI: 10.1016/J.JBUSRES.2021.04.057
140 Citations